Alexander Hersh, cellist

From almost the first hours after arriving, a rhythm began to be established and a balance was struck between a remarkably relaxed social atmosphere on the one hand, and the most absolute and serious study of great musical texts on the other. This sense of artistic equilibrium at Marlboro is unique in my experience

Marlboro reinforces a profound and clear basic value system for all who attend. My colleagues all share a similar personal commitment to excellence and integrity… The ethos of a musical laboratory, in which the search for a higher musical truth is the dominant value, is deep in the culture of Marlboro.

The Marlboro model, valuing artistic pursuit over commercial gain, is a beacon of rectitude in a world that seems to be inexorably sliding towards commercialism. Marlboro should be promoted… as a model for an alternate value system to a corporate consumerism that dominates so much of modern culture.

Classical musicians moving forward will increasingly be challenged to cultivate and maintain the next generations of listeners. In an ever-growing digital age, the intense competition for younger audiences’ attention is challenging to sustaining interest in live concerts. I have chosen to remedy this by pushing projects involving high production-value digital content designed to reach wider audiences and inspire them to seek out and attend live classical music events.

 

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